Founded in 1986 as Xindao BV, we are a dynamic Dutch company with deep-rooted connections in China. Our journey began with importing hand tools, but it didn't take long for us to pivot to the world of promotional products, expanding our portfolio to meet the growing demands of the market. With our own in-house design studio, we began creating distinctive, high-quality products that truly stood out. 
 
Driven by constant growth, we expanded rapidly, establishing sales offices across Europe and making our mark on the industry. Then, in 2022, we redefined our identity and emerged as XD Connects—a name that embodies our commitment to connecting people and businesses through sustainable, high-quality promotional gifts. 

At XD connects, we: 

1. Change the way we give - We create products that reflect the value of your brand — high quality, durable, and built for daily use. Our collections meet the highest standards in safety, compliance, and craftsmanship, ensuring your logo stands out for the right reasons, time and again. 
2. Drive innovations inspired by our clients and the market - Our in-house design studio leads the way with on-trend, innovative and sustainably-minded gift solutions. With continuous product development and exclusive own brands, we design and source products that solve real gifting and branding challenges, making your brand memorable in everyday life. 
3. Are Honest about Impact- - With over a decade of experience, we’re proud to be an ESG frontrunner in our industry. We’re transparent about what we do well and where we’re improving. Our 2030 ESG roadmap guides our journey — from responsible sourcing and product design to our carbon reduction goals — making it a key pillar of our strategy. 
4. Empower our clients - From enabling technology, fast lead times with direct-from-stock delivery to in-house decoration and expert support — we make your life easier. Our responsive, client-focused teams are committed to delivering industry-leading service and satisfaction, every step of the way. 

At the heart of XD Connects' strategy lies a deep-seated commitment to sustainability, exemplified by its rigorous approach to sourcing. By leveraging certifications, such as FSC® for forest materials or OCS for organic inputs, XD Connects ensures that its natural materials are sourced responsibly, thereby supporting environmental impacts.  

By prioritizing certified claims, embracing organic and recycled materials, and ensuring supply chain transparency, XD Connects not only advances its lower impact agenda but also inspires others in the industry to follow suit. 

As we continue to forge a path toward a more sustainable future, the insights and practices shared by XD Connects offer valuable lessons in the power of innovation, transparency and leadership.