our mission

our values

Maximum gift experience with minimum impact

Take responsibility towards our communities

Open and transparent

Strive for positive change

Give back to the planet

To enhance the appreciation of our gifts and the resulting connection between giver and receiver, we focus on delivering the highest possible product quality, as defined by durability, functionality, and minimal use of natural resources. Where possible, products are made from (certified and traceable) recycled materials to lower the carbon footprint We consider ourselves to be an integral part of an ecosystem of stakeholders, which includes our employees, our suppliers and our customers. We recognise our responsibilities to all these stakeholders and make our decisions keeping in mind their wellbeing. It is our policy to employ people who share these same fundamental values, whilst advocating diversity. As a company our objective is to work with maximum transparency, both internally and externally. In all aspects of our business, we encourage open communication, a collaborative atmosphere and maximum simplicity. Acknowledging that our industry has an inherent impact on the planet, we must endeavour to fundamentally change the way we do business. As a result, decision-making is done in the context of global environmental challenges and where possible our actions should serve to minimise the problem. Our actions and activities are under continuous evaluation and reassessment as we strive for improvement. As market pioneer, we are paving the way for the rest of the industry. To help mitigate the negative environmental consequences of our business activities, we impose upon ourselves to contribute part of our earnings to non-profit organisations that are actively involved in combatting the environmental challenges our planet is facing.